CCPA Imposes Heavy Fine on Rapido

The Central Consumer Protection Authority (CCPA) has imposed a ₹10 lakh penalty on Roppen Transportation Services Private Limited, which operates the ride-hailing platform Rapido. The action was taken over misleading prompts, unfair trade practices and dark patterns that encouraged riders to pay additional amounts before their rides were confirmed. The action was announced on September 15, 2026.

According to the CCPA, the Rapido app displayed prompts suggesting that paying a higher amount increased the chances of getting a ride and encouraged riders to add ₹10, ₹20 or ₹30 when drivers were allegedly not accepting the original fare. The authority classified these practices as “Confirm Shaming” and “Interface Interference.” It also found that the colour-coded “Set your price” slider visually encouraged users to increase the fare.