Google AI Virtual Try-On in India – Find Out How It Works

Google has officially expanded its AI-powered Virtual Apparel Try-On tool to India, allowing users to see how an outfit would look on them before making a purchase. Shoppers can now find a “try it on” icon on apparel product listings across Google’s platforms. This feature is part of Google’s Shopping Graph, designed to enhance online shopping with realistic virtual previews of clothing.

How the Virtual Try-On Works

First announced at Google I/O in May and released to select users in July, the tool is now accessible to Indian shoppers. Users can try on billions of apparel items listed on Shopping Graph.

The tool is accessible via:

AI Mode

Google Shopping

Google Images product results

Anywhere these listings appear on Google

To use the feature, users tap the “try it on” button and upload their photo. Google’s fashion-based image generation model then shows how the outfit would look on their body.

What Powers the Virtual Try-On?

The tool uses a specialized AI model that understands:

Human anatomy

Different body shapes

How fabrics such as cotton, wool, polyester and others fold, stretch and drape

Users can also:

Scroll through previously tried looks

Save their favorite outfits

Share results via messaging and social media apps

Gemini App Experience Upgrade

Separately, Google is upgrading the Gemini app. Logan Kilpatrick, Group Product Manager at Google DeepMind, confirmed the company is investing heavily to make the app cleaner, organized and clutter-free.