90 Minutes of Videos on Instagram

Social media platform Instagram is gearing up for a major change. Until now, the company has mainly focused on short videos like Reels. It is also trying to make 90-minute videos available. For this, a new format called 'Features' is being tested. In this format, creators can upload horizontal videos up to 90 minutes long.

As part of this latest update, short reels can be linked to full-length videos. For example, users who have watched a short reel of a podcast can click on it and watch the full episode on Instagram. Currently, the feature is only being tested with a limited number of creators in Brazil and the United States, according to Instagram representatives. It will be released worldwide soon.