Check on Deepfakes – Taylor Swift’s New Step

Pop star Taylor Swift has taken a significant step to protect her identity in the age of artificial intelligence by filing new trademark applications in the United States. Her team has submitted three filings, including two “sound marks” aimed at trademarking the way she says phrases like “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” A visual trademark has also been filed covering a specific stage image of the singer.

The image includes Swift performing on a pink stage in a colorful bodysuit and silver boots, holding her pink guitar with a black strap, and standing in front of a multicolored microphone under purple lighting. The applications have been filed through her company, TAS Rights Management, as part of efforts to safeguard her voice, image, and identity.

The move comes amid growing concerns over the misuse of celebrities’ likenesses in AI-generated deepfakes, including false endorsements and manipulated images. Legal experts note that artists are increasingly seeking stronger protections as artificial intelligence makes it easier to replicate voices and appearances without consent. Similar trademark protections were earlier secured by actor Matthew McConaughey to safeguard his iconic voice and expressions.