Netflix into the theater business? ... Focus on Telugu states

Netflix is reportedly expanding its footprint in India by exploring opportunities in the theatre business. After establishing its office in Hyderabad, the company is now looking to invest in building cinema theatres across major cities, with a strong focus on smaller towns in the Telugu-speaking regions.

The plan includes not only constructing theatres but also distributing films directly and screening Netflix’s original OTT content on the big screen. This move signals a strategic shift to bridge the gap between digital streaming and traditional cinema, aiming to capture a wider audience base in India.