Rapid Growth in the Media Sector

The Indian media and entertainment sector is experiencing rapid growth. According to the ‘FICCI-EY Media and Entertainment Report 2026,’ the value of this sector reached ₹2.78 lakh crore by 2025. This represents a 9% growth compared to the previous year. The report reveals that, driven by an annual growth rate of 7% in the coming years, the sector is projected to reach a valuation of ₹3.3 lakh crore by 2028.

Digital media is playing a pivotal role in this sector. For the first time, it has crossed the ₹1 lakh crore mark. Digital advertising grew by 26% to reach ₹94,700 crore, while e-commerce advertising surged by 50% to reach ₹22,000 crore. Digital subscriptions recorded a 60% growth, amounting to ₹16,300 crore. The number of paid video consumers reached 21.6 crore, while music subscribers also witnessed a significant increase.

The film industry, too, achieved robust growth. While over 1,900 films were released last year, 37 films garnered box-office collections exceeding ₹100 crore. The total revenue generated by the film industry was recorded at ₹20,500 crore. Television viewership reached 74.5 crore, while the live events segment achieved a growth of 44%. However, a slight decline was observed in the TV advertising, radio, and gaming sectors.