PhonePe Launches a Creative Campaign to Thank Its Users

Digital payments platform PhonePe is celebrating a decade of its journey with a creative campaign that places its 700 million users at the heart of the celebration. The campaign features Sahu Supreme, a record-holder known for his rapid speaking skills. Speaking at an astonishing pace of eight words per second, he calls out thousands of real Indian names, making the brand film an engaging and memorable experience.

The campaign includes a street experiment in which people stop and react with surprise when they hear their names being called through a megaphone. Rather than relying on scripted actors, the film captures genuine reactions from everyday people and uses familiar Indian names to create a personal connection. By combining entertainment, a real-world street experience and brand storytelling, PhonePe aims to thank the millions of users who have been part of its journey over the past decade.