Revolutionary agentic AI to transform marketing workflows !

Adobe has showcased a range of early-stage artificial intelligence and agentic features aimed at transforming marketing workflows during the Adobe Summit 2026 Sneaks sessions. These experimental projects, developed by Adobe’s researchers and engineers, focus on reimagining content creation, branding, and customer engagement through advanced AI tools. The company highlighted how these innovations are still in the R&D stage but indicate the future direction of digital marketing.

Among the key previews were Project Concurrent for turning static designs into dynamic visuals, Project Face Off for simulating A/B testing with AI-generated personas, and Project Page Turner for creating personalised web pages in real time. Adobe also introduced Project Wise for converting assets into automated email workflows. These tools aim to streamline marketing processes, enhance personalization, and enable faster content production across platforms.