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Perplexity has launched a new AI-powered shopping experience featuring conversational search, personalised recommendations, and quick checkout through PayPal. The San Francisco–based AI company will now help users discover products through natural language conversations while offering seamless transactions. As the holiday season nears, AI companies are competing to release advanced shopping tools. Recently, Google introduced new shopping features in Gemini and AI Mode, and earlier this week, OpenAI launched its Shopping Research tool in ChatGPT.
In a blog post, the company detailed its new AI shopping feature. The tool uses a conversational, context-aware assistant that remembers user preferences and streamlines the process from product discovery to checkout. Currently available in the US on desktop and web, the feature will soon launch for Android and iOS users.
With this tool, users can type or speak natural language queries such as “Find a winter jacket suitable for ferry commutes” or “Suggest minimalist running shoes under ₹5,000.” Instead of displaying large product grids, the AI presents a curated set of product cards based on the user’s needs and previous conversations. Users can refine results further through follow-up prompts.
The system uses past chats and long-context learning to deliver personalised recommendations. For example, if a user previously browsed minimalistic items, the assistant will prioritise similar styles in future suggestions. Perplexity claims it does not promote sponsored listings and does not re-rank products based on advertisements.
The platform also supports PayPal payments directly within the interface. Perplexity states that this feature benefits merchants in two ways:
Merchants retain control over fulfilment, customer data, and post-purchase experiences.
Users interacting with Perplexity’s shopping experience typically show a higher buying intent compared to those browsing regular product listings.
This announcement follows a recent controversy where Amazon issued a cease-and-desist letter to Perplexity, alleging that its Comet browser AI agents were scraping Amazon’s website without authorisation.
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