Indians Turn to Savings for Future Security

A recent Kantar survey revealed that growing global economic and geopolitical uncertainties have made Indians more cautious about spending and more focused on saving. The report found that 63% of respondents want to save more for their future and their family's needs, while 65% cited rising prices as the main reason for being careful with their expenses. Consumers are prioritizing purchases that offer long term value and are reducing discretionary spending.

The survey, conducted among 1,684 people aged 21 to 55 across metro and non metro cities in May, showed declining confidence in both the economy and personal finances. Only 48% believe India's economy will improve this year, down from 60% in January. About 61% fear that the value of their savings and investments may remain at 2025 levels or decline further, while only 39% are confident of growth. Concerns are highest over healthcare costs (85%), rising living expenses (80%), and rent or loan repayments (71%).