Companies Reduce Discounts and Offers

Big festive and end-of-season discounts may not be as attractive this year, as rising raw material and global shipping costs push companies to scale back offers. Consumer goods such as air conditioners and refrigerators have seen discounts drop by 5 to 10 percent compared to last year, with deals now limited to select products.

Supply chain disruptions and higher logistics expenses, partly due to global tensions, have increased production costs. Companies are absorbing part of the burden while reducing discounts. To retain customers, retailers are offering long-term EMI and finance schemes. Despite fewer offers, demand remains stable, with some brands even reporting strong full-price sales.