Taapsee Opens Up On Social Media Pressure In The Film Industry

Actress Taapsee has shared her views on the growing importance of social media in the film industry. She said that while acting talent, success, and audience appreciation once defined an actor’s career, digital presence has now become equally significant. Taapsee, who had previously stayed away from social media for personal peace, revealed that professional demands have pushed her to become active again.

According to the actress, brands and companies now closely evaluate an actor’s online reach, engagement, and influence before making decisions. She noted that factors such as followers and audience interaction have become important in today's entertainment industry. Although social media often brings criticism and trolling, Taapsee believes that maintaining a strong digital presence has become essential for career growth.