Strong Business Buzz for Varun Tej’s Film

Producers often focus on promotions, pre-release events, and business deals to secure their investments even before a film hits the screens. Following the same strategy, the team behind Korean Kanagaraju, starring Varun Tej, is reportedly aiming for a strong pre-release business. Directed by Merlapaka Gandhi, the film features Ritika Nayak as the female lead, with Satya playing a key role. The film is produced under the UV Creations banner and is scheduled for release on August 7.

As the release date approaches, the makers are focusing on closing lucrative deals. According to industry buzz, the producers are targeting around ₹15 crore through OTT rights, ₹5–6 crore from Andhra theatrical rights, approximately ₹1.5 crore from the Ceded region, and nearly ₹4 crore from the Nizam area. These figures indicate the team’s effort to ensure a strong financial recovery even before the film’s theatrical release.