Did Negative Publicity Hurt the Film's Performance?

Pradeep Ranganathan’s “Love Insurance Kompany” generated strong buzz before its release with its unique futuristic concept of love insurance. The film opened with decent attention from audiences but failed to maintain momentum at the box office. Made on an estimated budget of around Rs. 60 crore, the movie reportedly collected between Rs. 60 crore and Rs. 66 crore worldwide, delivering only a moderate commercial performance.

Following the film’s run, director Vignesh Shivan stated that excessive online negativity affected audience interest and discouraged people from visiting theatres. He suggested that certain reviews and social media discussions had a damaging impact on the film’s prospects. However, critics argued that issues in the screenplay and execution contributed to the underwhelming response. Meanwhile, supporters highlighted the film’s music and S.J. Suryah’s performance as major positives, reigniting debate about the influence of online reviews on theatrical releases.