Amazon Great Indian Festival Delivers Record Savings for Shoppers

Amazon has announced that customers across India saved a record Rs 2,800 crore during the Great Indian Festival 2026. The company said sales increased by nearly 50 per cent compared with last year, while the festival website attracted 393 crore visits. Prime members reportedly saved more than ten times through exclusive Prime-only offers, highlighting the growing response to the festive shopping event.

Amazon also said it delivered two products within minutes across more than 120 cities in India and fulfilled one in every three orders on the same day. The number of small and medium-sized business sellers participating in the festival increased tenfold, while their sales registered 30 per cent year-on-year growth. The festival will continue until the 11th of this month, offering customers a wide range of products and cashback deals, said Saurabh Srivastava, Vice President of Amazon India.