Will Peddi’s Music-First Approach Pay Off Big at the Box Office ?

Music has become the biggest weapon in film promotion today, and Peddi is proving it right. Starring Ram Charan and Janhvi Kapoor, the film is directed by Buchi Babu Sana with music by AR Rahman. The first single, Chikiri Chikiri, released recently, turned out to be a viral hit across platforms, drawing massive attention with its lively tune and charming visuals. Interestingly, the makers released the song nearly five months before the film’s release—a calculated risk that seems to be paying off, as the track continues to trend and keep the film in the spotlight.

The next musical update from Peddi is expected around New Year’s, and buzz suggests that it will be Ram Charan’s powerful mass theme song. With Buchi Babu repeating his earlier success formula from Uppena, the film’s team seems confident in using music to sustain audience excitement until its theatrical release on March 27, 2026. Featuring Shiva Rajkumar, Jagapathi Babu, and Divyendu Sharma in key roles, Peddi is being jointly produced by Vriddhi Cinemas, Mythri Movie Makers, and Sukumar Writings—promising a grand cinematic experience backed by stellar sound.