Will the OTT Release Hit ‘Irumudi’ Collections?

‘Irumudi’ is continuing its strong run at the box office in the Telugu states. According to trade reports, the film collected more than ₹2.5 crore gross in the Telugu states on a single day. With the film receiving a positive response, trade circles expect its collections to grow further. The movie is reportedly targeting the ₹300 crore gross mark, while reaching a ₹150 crore share is also considered an important milestone.

However, discussions have now begun over the possible impact of its early OTT release. The film is set to start streaming on Netflix from this Friday, which could affect its theatrical collections. Generally, an early OTT premiere can reduce the number of audiences visiting theatres. It remains to be seen whether the Netflix release will slow down ‘Irumudi’s’ current momentum before the film reaches its targeted collection milestones.