Hit Combination’s Non-Theatrical Rights.. Is It Really This Low?

The non-theatrical rights of January 12 Release, starring Venkatesh and directed by Anil Ravipudi, have become a talking point in film circles. Reports recently claimed that the film’s non-theatrical rights were sold for around ₹80 crore. However, industry sources suggest that the actual deal could be significantly higher, with estimates putting the value at more than ₹120 crore. The differing figures have triggered fresh discussion about the market value of the successful Venkatesh–Anil Ravipudi combination.

The Venkatesh–Anil Ravipudi combination has already generated considerable interest among audiences, following the response to their earlier collaborations. Kalyan Ram’s association as a production partner has also added attention to the project. However, the exact value of the non-theatrical deal remains officially unconfirmed amid reports of an ₹80-crore deal and claims that the rights could be worth more than ₹120 crore. The film’s business figures have consequently become a talking point ahead of its release.