Box Office Blues Continue for Pooja Hegde..

Actress Pooja Hegde, who once enjoyed immense popularity as one of the leading stars of Telugu cinema, is currently going through a challenging phase in her career. After delivering a blockbuster success with Ala Vaikunthapurramuloo, the actress has struggled to replicate the same level of success across Telugu, Tamil, and Hindi films. Her latest release, Hai Jawani Toh Ishq Hona Hai, a romantic comedy entertainer starring Varun Dhawan, was expected to mark a strong comeback. Pooja actively participated in the film’s promotional campaigns and had pinned high hopes on the project.

However, following its release on June 5, the film reportedly failed to generate strong momentum at the box office. Industry reports indicate that the movie recorded below-par collections during its opening weekend, with weekday revenues witnessing a further decline. Trade analysts believe the film may find it difficult to emerge as a commercial success. As a result, another disappointment appears to have been added to Pooja Hegde’s recent track record. The film’s other leading actress, Mrunal Thakur, is also said to have missed out on the expected breakthrough from the project.