Sachin Tendulkar Remains India's Most Valuable Retired Sporting Brand

Cricket legend Sachin Tendulkar continues to enjoy unmatched brand value even more than a decade after retiring from international cricket. Revered as the "God of Cricket," Sachin remains one of the most sought-after faces for endorsements. According to the Kroll India Celebrity Brand Valuation 2025 report, his estimated brand value stands at nearly ₹1,200 crore, making him the most valuable retired sportsperson in India. Remarkably, he continues to endorse more brands than several active cricketers, including Virat Kohli and MS Dhoni.

Sachin retired from international cricket in 2013 after an illustrious 24-year career, but his popularity and credibility remain stronger than ever. The report highlights that he is the only retired athlete among India's top celebrity endorsers, with his brand value consistently growing every year. His trustworthiness, clean public image, and enduring connection with fans continue to make him a preferred choice for leading companies seeking long-term brand ambassadors.