Is Bellamkonda Sai Sreenivas Making a Comeback with Haindava?

At one time, Bellamkonda Sai Sreenivas's films enjoyed strong demand in the Hindi-dubbing and OTT markets, with producers recovering substantial amounts through the sale of various rights. However, changing trends in the digital market have made companies more cautious about acquiring film rights, and even movies featuring big stars are finding it difficult to secure lucrative deals. Against this backdrop, Sai Sreenivas's upcoming film ‘Haindava’ is reportedly generating encouraging business ahead of its theatrical release.

According to reports, leading broadcaster Zee has acquired the film's digital and other broadcast rights for approximately Rs. 30 crore. The music rights are said to have fetched an additional Rs. 2 crore, taking the film's reported pre-release business to around Rs. 32 crore. Made on a budget of nearly Rs. 50 crore, the film reportedly needs to earn another Rs. 17 crore through theatrical business for its producers to reach a safe position. ‘Haindava’ is scheduled for release on the 27th of this month and will face competition from ‘Maysa’, ‘Bhogi’ and other films releasing on the same day.