

Some OTT platforms like Netflix, SonyLIV and Lionsgate offer content without advertisements, giving full value to subscribers and saving their time. Viewers enjoy uninterrupted entertainment, which has earned these platforms positive feedback from audiences.
In contrast, major OTT platforms such as Jio Hotstar, ZEE 5, Aha and Amazon Prime Video are drawing criticism for showing too many ads. Users on mobile, super and basic plans, mostly used by middle-class viewers, face frequent ad interruptions while watching content. This often makes viewers feel confused about whether they are watching a movie or advertisements.
With ads appearing more than the actual content, viewers patience is being tested. Many people are openly questioning why they even subscribed to these platforms. Public frustration is growing and audiences are hoping for a better viewing experience without excessive ads.
















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