Sony Telugu Channel Set to Launch

Sony Network is reportedly preparing to launch a new Telugu entertainment channel to compete with major regional channels such as Star Maa and ETV. The channel, named Sony Telugu, will focus mainly on original Telugu programmes and entertainment content. Reports suggest that the company plans to avoid dubbed shows and instead produce programmes specially designed for the Telugu audience.

The new channel is expected to begin its broadcast on August 1, 2026. Sony Network is also said to be searching for a popular film hero to host the Telugu version of the popular quiz show Kaun Banega Crorepati. The subscription price for the channel is likely to be around ₹19 per month, aiming to attract a wide range of viewers in the Telugu television market.