Intense Competition for ‘Varanasi’ Rights?

The upcoming film “Varanasi,” starring Mahesh Babu and directed by S. S. Rajamouli, has generated immense excitement across the country. Even during its shooting phase, every update related to the project is going viral. Featuring Priyanka Chopra as the female lead and Prithviraj Sukumaran in a key role, the film is being made on a grand budget with plans for a worldwide release. This has also drawn significant attention to its business deals within the film industry.

Recently, the discussion around digital and satellite rights has become a hot topic in Tollywood. Despite the film being far from release, leading OTT platforms are reportedly showing strong interest. There is widespread buzz that huge offers are being made for the digital streaming rights. At the same time, there is intense competition for satellite rights as well, with high demand for multi-language release rights. Names like ZEE5 and JioHotstar are being speculated, although no official confirmation has been made yet. Nevertheless, expectations are rising that “Varanasi” could set new business records even before its release.