

Telangana Tourism, Culture and Excise Minister Jupally Krishna Rao participated in Bathukamma celebrations held in Bern, Switzerland, on October 25, organised by the Switzerland Telugu Association in collaboration with the Department of Language and Culture. Describing Bathukamma as a symbol of Telangana’s self-respect, women’s unity and the state’s close bond with nature, the minister praised the Telangana diaspora for preserving and promoting the state’s traditions abroad and passing them on to future generations. He said the Telangana government aims to showcase the state’s history, cultural heritage, natural beauty and historic monuments to an international audience. Jupally also highlighted opportunities for cooperation between Telangana and Switzerland in tourism, film tourism and hospitality.
The minister said that under Chief Minister A. Revanth Reddy’s leadership, Telangana is working to establish itself as a major destination for investment, industry and innovation. He noted that there is considerable scope for partnerships with Switzerland in life sciences, artificial intelligence, research and skill development. Inviting Swiss companies to invest in Telangana, he stressed the importance of developing collaborations that can create employment opportunities for young people. He also called on overseas Telugu communities to continue serving as cultural ambassadors while contributing to Telangana’s development. Jupally thanked the Switzerland Telugu Association and participating Telugu families for organising the celebrations. Members of the Indian diaspora also welcomed him warmly at the airport upon his arrival in Bern.




















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