

Samsung appears to be placing greater emphasis on its premium smartphones ahead of the expected Galaxy S27 series launch early next year. According to a report by South Korea’s ET News, the company plans to allocate more than 70% of its total Galaxy S27 production to the Ultra and the newly introduced Pro models. Samsung is reportedly targeting around 18 million units of the Galaxy S27 Ultra and 7–8 million units of the Galaxy S27 Pro. This would leave approximately 9–10 million units for the standard Galaxy S27 and S27 Plus combined, out of an estimated total production of around 35 million devices. The figures suggest that Samsung is expecting strong demand for the new Pro model, even though it has not yet officially announced the handset.
The Galaxy S27 Pro is expected to offer several features associated with the Ultra model in a relatively compact and more affordable package. Leaks suggest that it could include a 200MP primary camera, a 3x telephoto camera and the privacy display technology introduced with the Galaxy S26 Ultra. The Pro model may cost less than the Ultra because it is reportedly expected to use the Snapdragon 8 Elite Gen 6 chipset, while the Ultra could feature the more powerful Snapdragon 8 Elite Extreme Gen 6. Samsung’s experience with the Galaxy Z Fold 8 is also believed to have influenced this strategy. Despite reportedly removing certain features and making camera compromises to keep the Fold 8 more affordable than the Fold 8 Ultra, the company has seen a strong response to the less expensive model.
Meanwhile, recent leaks suggest that the standard Galaxy S27 and S27 Plus may receive fewer upgrades than their premium siblings. European shipping records reportedly indicate that the base models could use Samsung’s Exynos 2700 processor, while the Pro and Ultra may feature Qualcomm Snapdragon chipsets. The privacy display is also tipped to remain exclusive to the Pro and Ultra models. Another report by SammyGuru claims that the standard versions may retain camera technology used in previous generations. The Galaxy S27 Ultra is expected to remain the flagship of the lineup, supported by strong demand for its predecessor. If these reports prove accurate, Samsung’s strategy could make the Pro model an attractive option for buyers seeking premium features without paying the Ultra’s price, while the base and Plus models may serve as more affordable entry points into the series.




















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