The brand value of women cricketers has skyrocketed!

Ending decades of waiting, the Indian women’s cricket team (Team India) has finally lifted the ICC Women’s ODI World Cup, becoming world champions under the leadership of Harmanpreet Kaur. This historic win has instantly boosted the brand value of Indian women cricketers by 25% to 100%. Players like Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, and Deepti Sharma have all seen a massive surge in their social media followers.

Within 24 hours of the World Cup final, the cricketers’ brand value skyrocketed. Discussions are underway not just for new endorsements, but also for revised rates on existing deals. Jemimah Rodrigues, who scored a match-winning 127 not out off 134 balls (including 14 fours) in the semifinal against Australia, has seen her brand value double. Reports suggest that her endorsement fee has increased from ₹75 lakh to ₹1.5 crore. She currently endorses brands like Red Bull, boAt, and Surf Excel.

Smriti Mandhana, the highest-paid Indian woman cricketer, already represents 16 top brands including Rexona Deodorant, Nike, Hyundai, Herbalife, State Bank of India (SBI), Gulf Oil, and PNB MetLife Insurance. She reportedly earns ₹1.5 to ₹2 crore per brand. Thus, within just a few hours of their World Cup triumph, the brand value of Team India’s women cricketers has soared to new heights.