Rajamouli’s 'Varanasi'100 Crore Marketing Strategy?

06:35 PM, 3 February 2026

Rajamouli’s 'Varanasi': A Massive ₹100 Crore Marketing Strategy?

Director S.S. Rajamouli’s films need no introduction. His latest directorial venture, titled 'Varanasi', starring Mahesh Babu in the lead role, is currently the talk of the town. The film features global star Priyanka Chopra as the female lead, while Malayalam superstar Prithviraj Sukumaran plays the antagonist. The posters and glimpses released so far have not only captivated the audience but have also skyrocketed expectations.Putting an end to the long wait, Rajamouli recently shared some "Good News" with fans. He officially announced that Varanasi is scheduled to hit the screens on April 7, 2027. (Note: While the buzz is immense, some reports suggest 2027 to ensure a grand global scale).Typically, a Rajamouli film is a brand in itself and requires little promotion. However, for Varanasi, "Jakkanna" (as he is fondly called) is reportedly investing heavily in marketing

.Rumors suggest a staggering ₹70 to ₹100 crore is being allocated solely for promotions.
From the very beginning, the hype was built with the 'GlobeTrotter' event for the title reveal.

Bringing Priyanka Chopra from the US for every major event is adding significantly to the promotional costs.

Huge hoardings have already been erected in the city of Varanasi. Furthermore, the team plans to travel across the globe to promote the film on an international scale.

Netizens are stunned by these figures, commenting that Rajamouli’s strategy is truly "next level." It remains to be seen how many new records Varanasi will shatter upon its release.