‘Irumudi’ Success Formula.. Will ‘The Paradise’ Makers Take the Same Step?

Ravi Teja’s Irumudi has recently turned into a sensational hit in Tollywood. The film received strong word of mouth and enjoyed a solid theatrical run. One of the factors being discussed behind its success is the decision to release the movie without a significant increase in ticket prices, which reportedly worked in its favour.

Now, similar speculation is surrounding Natural Star Nani’s upcoming big-budget project The Paradise. Given the film’s considerably higher production scale, it remains to be seen whether the makers will release it with regular ticket prices or opt for a hike. If the film follows the Irumudi pricing strategy, it could prove to be a major positive. The Paradise is directed by Srikanth Odela and produced by SLV Cinemas, with Anirudh Ravichander composing the music.