The share of women using UPI services in villages and small towns has increased significantly. According to a report by PayNearby, women are increasingly using the Unified Payments Interface (UPI) for everyday needs such as purchasing groceries and paying utility bills like electricity and water. This trend clearly indicates that people are gradually shifting toward digital payment methods. As per the PayNearby Women Financial Index 2026, awareness among women regarding financial products related to investments and assets is also steadily improving.
The survey revealed that nearly 38% of women in rural and semi-urban areas use UPI at least once a week for purchasing daily essentials. The report also highlighted that financial discipline among women is strengthening, with a growing focus on savings. Around 85% of the women who participated in the survey stated that they are the primary savers in their families. The survey was conducted among 10,000 women agents who provide digital and financial services across rural and small-town regions in the country.
According to the report, about 44% of women have shown interest in investing in gold-based savings schemes through small SIP contributions with the support of local service centers. Small deposit products that allow easy cash withdrawals, such as fixed deposits and recurring deposits, are also gaining strong acceptance. Around 98% of women expressed their willingness to save through these instruments. However, awareness about mutual funds remains relatively low, with less than 10% of women being familiar with them. Cash withdrawal services continue to remain one of the most important financial services for women, helping them manage household expenses and maintain access to funds when needed.
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