Gold Market Gains Momentum: Record Surge in Investment Demand

Global gold markets have regained momentum, with investment demand rising sharply even as jewellery demand has declined. According to a report by the World Gold Council, gold demand in the investment segment surged by 54% in the quarter ending March, reaching record levels. Analysts attribute this growth primarily to investors viewing gold as a safe-haven asset amid ongoing global economic uncertainties.

In contrast, the jewellery segment witnessed a decline, with demand dropping to 66 tonnes, marking a 19% decrease compared to the previous period. However, when both segments are considered together, total gold demand reached 151 tonnes, as highlighted in the report. These trends indicate a clear shift in consumer buying behavior within the gold market.