Toxic’s English Version Fails, But How Is Ramayana Performing?

With Indian cinema gaining increasing recognition on the international stage, filmmakers are exploring overseas markets and targeting audiences beyond traditional language boundaries. In particular, producers are showing greater interest in the English-speaking market. Yash’s film Toxic was previously made and released in both Kannada and English. However, the film reportedly failed to achieve the expected success. Its English version received only a limited release, and despite plans for a wider rollout, reports suggested that the film’s box-office performance had already been affected. Against this backdrop, curiosity is growing over how Ramayana, another big-budget project associated with Yash, is performing in the international market.

Unlike Toxic, Ramayana was not filmed separately in English, but it has received a major release targeting English-speaking audiences. Trade circles suggest that the film is gradually gaining attention in the United States. There are also opinions that its English-language release is performing better compared to Toxic. Now, all eyes are on whether Ramayana can attract even more audiences in the American market in the coming days and how well it connects with English-speaking viewers. Its performance in the overseas market is expected to remain an interesting talking point.