

Several films appear on BookMyShow's trending list soon after their release, with thousands of tickets reportedly being sold every hour. Such figures often create strong audience interest and give viewers the impression that a film is performing exceptionally well. However, ‘Summer Holidays’ producer Dheeraj Mogilineni has raised allegations of artificial manipulation behind some of these trending numbers. Speaking in a podcast interview, he claimed that certain films are being promoted through manipulated ticket sales. According to him, shows are allegedly listed online at old theatres that have already shut down, even though no actual screenings take place there.
Explaining the alleged method, Dheeraj said that additional shows are created beyond the usual four screenings a day, including early-morning shows at 5 am and 6 am. He claimed that ticket prices are sometimes reduced to as little as Rs. 10 or Rs. 50, after which bulk bookings are allegedly made through fake accounts. These transactions reportedly inflate the hourly ticket sales displayed on the platform, helping films enter the trending list. Dheeraj further remarked that financial influence can make almost anything possible in the film industry. His comments have triggered discussions in Tollywood about alleged fake ticket sales, artificial hype and box-office manipulation. However, the claims have not been independently verified, and no response from BookMyShow is mentioned in the available report.




















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