Wipro Enters Pet Food Market

Wipro Consumer Care and Lighting has entered the pet food segment with the launch of its premium nutrition brand, ‘Snugils’. The company introduced the brand on the occasion of International Dog Day. Speaking at the launch in the market on Wednesday, Anil Chug, President of Food and New Business at Wipro Consumer Care and Lighting, announced the company’s entry into the segment.

Chug said India’s pet food market is growing rapidly and is currently estimated at around Rs.5,500 crore. He said Wipro is entering the sector to tap the opportunities arising from this expanding market. The company has launched pet food made with freeze-dried chicken chunks, with prices starting at Rs.530.