These Were the Best Selling Products in Online Diwali Shopping..

Online shopping witnessed a massive surge during Diwali, with quick-commerce platforms such as Swiggy Instamart and Zepto recording strong demand for a wide range of festive products. Customers ordered everything from sweets, snacks, flowers and traditional lamps to gift hampers, gold and silver coins. Unlike the days when people spent hours visiting shops to complete their festive shopping, many now prefer ordering products through mobile apps and getting them delivered within minutes. This shift was clearly reflected in the festive shopping trends reported by these platforms.

Zepto reported a threefold increase in gift hamper orders compared with last Diwali. Customers also ordered around 4.68 lakh clay lamps, while purchases of flowers and garlands increased two-and-a-half times. Laddoos were the most preferred sweet by order volume, whereas Soan Papdi led in overall sales. Purchases of traditional clothing and accessories doubled, and beauty products recorded their highest demand on Diwali. Swiggy Instamart also reported a 162% rise in orders for Diwali party and celebration essentials, while snack orders increased by 42%. Kaju Katli emerged as the most preferred sweet on the platform, followed by Motichoor and Besan Laddoos. The highest order activity was recorded between 11 AM and noon on November 8, with 11:18 AM seeing the busiest one-minute period. Diet Coke was the most-ordered non-grocery item on the day before Diwali. Demand for clothing, jewellery, hair accessories, electronics and kitchen products also increased.

Gold and silver coins witnessed strong demand during Dhanteras. According to Instamart, the first gold coin order was placed from Hyderabad at 12:00:30 AM on November 6. It was a 24-carat gold coin featuring a floral design. A silver coin order followed from Bengaluru just four seconds later. Nearly two-thirds of gold coin buyers preferred floral designs, while 73% of silver coin buyers chose coins featuring Goddess Lakshmi and Lord Ganesha. Purchases peaked at 6:38 PM. A customer in Mumbai placed an order for gold coins worth ₹1.11 lakh, while a Hyderabad customer ordered a 2-gram gold coin and a 100-gram silver bar together for ₹52,215. These trends highlight how quick-commerce apps are evolving from platforms for everyday essentials into major destinations for festive shopping, offering everything from groceries and gifts to precious metals.