A Festive Season Blow to Consumers’ Pockets

Hindustan Unilever Limited (HUL) has increased the maximum retail prices (MRPs) of several products in its home care portfolio by up to 11%. Popular detergent brands, including Surf Excel, Rin and Wheel, are among the products affected by the price revision. Depending on the pack size, the price increase ranges from ₹1 to ₹10. The revised prices are expected to affect consumers purchasing these everyday household products, with the exact increase varying across different packs.

The company has taken this decision to manage rising input costs and protect its profit margins. Increasing raw material prices have reportedly put pressure on the home care business, prompting HUL to revise product prices. Instead of applying a uniform increase across all products, the company has adjusted prices based on pack sizes. The latest revision reflects the pressure consumer goods manufacturers face from fluctuating raw material costs and their efforts to balance operating expenses and profitability.