Rajat Joins the One8 Team.. Virat Kohli’s Key Move!

Indian cricketer Rajat Patidar has officially joined Virat Kohli’s popular sportswear brand One8 as one of its new brand ambassadors. Co-founded by Kohli and developed in partnership with Agilitas Sports, One8 is expanding its presence in the athletic apparel and footwear market by partnering with leading sports personalities. The brand aims to strengthen its position in India through high-profile athlete associations.

Along with Patidar, One8 has partnered with prominent cricketers including Smriti Mandhana and Devdutt Padikkal. By having successful athletes represent and promote its products, the brand is rapidly expanding its reach in the Indian sportswear market. One8 is positioning itself as a strong homegrown competitor to global sportswear giants such as Nike and Puma.