X Unveils New Video Editor and Creator Tools to Promote Original Content

X Corp. has introduced a new video editor and advanced recording tools as part of its strategy to encourage creators to publish original videos instead of recycled or stolen content. The latest update includes multilingual video captions with customizable styles, green-screen effects, and enhanced editing features that allow users to incorporate photos from their camera roll or even other posts on X. The new tools are currently available on iOS, while an Android version is under development.

According to X's Head of Product, Nikita Bier, nearly half of all impressions on the platform now come from video posts, making creator-focused tools a key priority. X aims to help users produce and publish original content directly on the platform while rewarding creators for their work. However, industry experts note that competing platforms such as TikTok, Meta Platforms, and YouTube still offer stronger monetization systems and better content protection. X also continues to strengthen efforts to combat bots, spam, and unauthorized reposting of original content.