Meta AI’s New ‘Vibes’ Feature Is Going Viral — Everyone’s Talking About It!

Meta’s social-focused AI app is suddenly grabbing attention — and the reason appears to be its new Vibes feature. According to reports, downloads and daily active users have surged sharply ever since this image-to-video generation tool went live.The Vibes feature, launched on September 25, allows users to turn images into short AI-generated videos and share them on a public feed — much like Instagram Reels. What makes it stand out is its open accessibility: anyone with a Meta account can use it, without waiting for invites or paying extra fees.

Recent data from Similarweb (via TechCrunch) shows that the app’s daily downloads jumped from under 200,000 to nearly 300,000, and daily active users soared from 775,000 to 2.7 million in just four weeks. The spike was seen on both Android and iOS platforms.Unlike other AI video tools such as OpenAI’s Sora (invite-only) or Veo 3 (paid access), Meta AI’s Vibes keeps things simple and free. Users can even remix other creators’ videos, although generating content based on celebrities or public figures remains restricted.Experts suggest that this mix of ease, creativity, and accessibility has helped Meta AI grow rapidly — especially at a time when platforms like ChatGPT, Grok, and Perplexity have reportedly seen declines in user activity.