Instagram Gets a New MUSE Option.. Here’s What the AI Agent Can Do

Some Instagram users are seeing a new MUSE option in the share menu. Although it may initially appear to be another way to share posts or Reels, MUSE is actually a personal AI agent from Meta. The service is designed to go beyond a conventional chatbot by understanding multi-step tasks and helping users plan and manage them. Availability is currently limited and varies by region, with the feature not yet accessible to users in India.

MUSE can assist with several everyday activities, including tracking ticket prices, helping with reservations, completing forms received through email and setting reminders. It can also support certain financial planning tasks by reviewing expenses and identifying possible areas for savings, such as unused paid subscriptions. However, users remain responsible for approving payments or making final spending decisions. The service can also help plan broader goals, such as dinner reservations, marathon preparation or saving for a new car. MUSE can connect with services including Gmail, Google Calendar, Health, Facebook, Instagram, Peloton and financial platforms, although available connections and features may differ depending on location and service availability.