Adobe Offers One-Year Free Subscription to Airtel Users

Adobe and Bharti Airtel announced a strategic partnership on Thursday, offering a one-year free subscription of Adobe Express Premium to Airtel users across India. The offer is available to prepaid and postpaid subscribers, Airtel Xstream users, and DTH customers. With this initiative, a subscription worth nearly Rs 4,000 will be made accessible to more than 360 million Indians over the next 12 months.

The free Adobe Express Premium subscription can be activated through the Airtel Thanks app, and Adobe has clarified that no credit card details are required to avail the offer. This marks Adobe as the second company to collaborate with Airtel for a complimentary digital service, following Perplexity’s partnership last year.

Adobe Express Premium provides users with 250 generative AI credits per month, access to premium static and video templates, over 200 million royalty-free Adobe Stock assets, more than 30,000 fonts via Adobe Fonts, advanced tools such as Remove Video Background, bulk resizing features, and 100GB of cloud storage. The platform is available across desktop, web, and mobile, and supports multiple Indian languages including Telugu, making content creation easier for a wider audience.