Varanasi OTT Rights: Is Netflix Offering a Record-Breaking Deal Worth ₹500 Crore?

Superstar Mahesh Babu and director SS Rajamouli’s ambitious project Varanasi has generated massive expectations among moviegoers across the country. While audiences are eagerly waiting for the film’s theatrical release, reports about its business deals have also started attracting attention. The latest buzz is centred on the film’s digital streaming rights, with reports suggesting that leading international streaming platform Netflix has shown considerable interest in the project. The film’s shooting is also reportedly nearing completion.

Following the global recognition Rajamouli received with RRR, Netflix is said to be keen on securing the streaming rights to his next film. According to social media discussions, the deal could be worth anywhere between ₹400 crore and ₹500 crore. The reported agreement may cover not only the film's OTT rights but also special behind-the-scenes programmes and additional footage related to its production. However, neither the filmmakers nor Netflix have officially confirmed the reported deal or the amount involved. The actual details remain to be seen.