Varanasi: Rs. 1,000 Crore in Pre-Release Business?

Generating box-office collections after a film's release is one thing, but securing massive business deals even before it hits theatres is another. Director SS Rajamouli has consistently followed this strategy by building strong business prospects right from the announcement stage rather than waiting for the film's completion. The same trend is reportedly being witnessed with his upcoming film Varanasi, starring Mahesh Babu. With the theatrical rights deal reportedly reaching a conclusion, interest in the film's other business avenues has increased. According to industry reports, the theatrical rights for all regions except overseas have been sold for a whopping Rs. 300 crore.

Meanwhile, several OTT platforms, including Netflix, are reportedly competing for the film's digital streaming rights. Following the international recognition received by RRR, expectations surrounding Varanasi have grown significantly. Industry discussions suggest that offers of up to Rs. 700 crore are being made for its digital rights. The presence of Mahesh Babu and Hollywood actress Priyanka Chopra adds to the film's appeal. Rajamouli is reportedly crafting the project on a grand scale, blending adventure, action, mythology and emotional elements. With pre-release business reportedly progressing towards recovering a significant portion of its estimated Rs. 1,000 crore budget, expectations among fans are rising further.