‘Toxic’ Digital Rights Controversy… A New Challenge for Producers ?

The digital rights controversy surrounding Toxic starring Yash has become a major discussion point in the film industry. Producers of the highly anticipated film are reportedly expecting a massive deal for the OTT rights, while streaming platforms are said to be offering lower prices. Adding to the issue, some OTT platforms have reportedly suggested a payment model based on viewership performance.

Industry sources say this new payment strategy is creating uncertainty for the makers, as predicting a film’s digital performance in advance is difficult. Since digital rights have become a crucial source of revenue for big-budget films, delays in finalising the deal may affect the project’s financial planning and release schedule. The situation is also raising concerns among other producers about the future of digital business agreements.