Tollywood Producers and Exhibitors Continue High-Stakes Negotiations!

Discussions between producers, distributors, and exhibitors continued once again at the Film Chamber, but a final agreement is yet to be reached. Exhibitors are reportedly demanding a percentage share even for #PEDDI, stating that even a lower percentage would be acceptable.

Meanwhile, producers are said to have offered a rental model along with up to 7.5 percent revenue sharing. Exhibitors have also requested producers to submit a written commitment regarding future percentage terms before the release of #PEDDI. Producers are expected to announce their final decision tomorrow, with hopes that the issue may reach a conclusion soon.