Record Before Shoot: Allu Arjun–Lokesh Kanagaraj’s #AA23 Creates a Sensation

Icon Star Allu Arjun has taken the industry by surprise by announcing a massive project with sensational filmmaker Lokesh Kanagaraj. Tentatively titled #AA23, the film grabbed instant attention with its striking announcement glimpse. The powerful visuals, combined with Anirudh Ravichander’s electrifying background score, have created a huge buzz, with audiences widely using the theme music to create short videos. Even before the film goes on floors, #AA23 has set an all-time record by registering over 355,000 reels, the highest ever for a movie announcement theme.

In today’s digital-driven era, creating a strong first impression is crucial, and #AA23 has achieved that effortlessly. The high-budget entertainer, said to be based on Lokesh Kanagaraj’s dream project Irumbukai Maayavi, is being produced by Mythri Movie Makers. Expectations are soaring as this powerful collaboration promises a never-before cinematic experience.