Ranbir Kapoor Takes a New Step from Cinema to Business

Bollywood actor Ranbir Kapoor has entered India’s FMCG market as the founder of personal care brand Flux Theory. The brand has launched a range of five personality led shower gels, co-created by Kapoor, Advay Jhunjhunwala and venture building platform Think9. The products are built around different personality traits and aim to connect personal care with individual moods and identities.

Speaking about the idea behind Flux Theory, Ranbir Kapoor said the characters he has portrayed, including Barfi, Bunny, Jordan, Ayan and Shiva, represent different aspects of his personality. He said people are not defined by a single fixed personality and can change with their mood, day and circumstances. According to Kapoor, this idea of changing personalities and emotions forms the foundation of Flux Theory.