Ram Charan’s Peddhi OTT Rights Sold at a Huge Price, An All-Time Record!

Ram Charan’s upcoming film Peddhi has created a massive buzz in the digital space, with Netflix acquiring its OTT rights for a record-breaking ₹130 crore. The deal covers streaming rights for all language versions, making it one of the biggest OTT acquisitions in Indian cinema history and setting a new benchmark in the market.

Trade analysts say this deal highlights Ram Charan’s strong global fan base and the film’s high expectations even before its theatrical release. The historic agreement has generated huge excitement among fans and industry circles, proving once again the growing power of South Indian cinema on global streaming platforms.