New Technology Enters Telugu Cinema

AMB Cinemas is set to introduce the only IMAX screen in the Telugu-speaking states at its upcoming premium multiplex, AMB Classic Victory in Hyderabad. The announcement highlights a major upgrade in cinema viewing experience with “MAX Picture, MAX Sound, MAX Immersion,” promising audiences a world-class theatrical experience.

AMB Cinemas, a collaboration between actor Mahesh Babu and the Asian Group led by Suniel Narang and Bharat Narang, continues its legacy of innovation in cinema exhibition. The new multiplex, developed in partnership with Venkatesh Daggubati and Rana Daggubati, is being built on the historic site of Sudarshan 70mm Theatre. The venue is expected to open soon, marking a new chapter in premium cinema experiences in Hyderabad.