Mythri Movie Makers Shifts Business Strategy Amid Market Changes..

Leading Tollywood production house Mythri Movie Makers is reportedly making key changes in its business strategy. Due to underperformance of some big-budget films and a slowdown in the OTT and satellite market, the banner has temporarily put mid-range projects on hold, according to industry buzz.

As a result, several planned films with actors like Varun Tej, Sharwanand, and Nithiin are said to be currently paused. The production house is now focusing mainly on big-star projects and may revisit mid-budget films once market conditions improve, sources suggest.